/*
Theme Name: The Ecom Advisor UK
Theme URI: https://example.com/the-ecom-advisor-uk
Author: OpenAI
Description: A responsive, conversion-focused WordPress theme for a global e-commerce and marketplace operations consultancy.
Version: 1.4.0
Requires at least: 6.0
Tested up to: 6.8
Requires PHP: 7.4
Text Domain: ecom-advisor
*/
:root{--ink:#10253d;--navy:#102d4f;--blue:#1768ac;--cyan:#45b8c9;--muted:#62748a;--paper:#f5f8fb;--line:#e1e8ef;--white:#fff;--radius:18px;--shadow:0 18px 50px rgba(16,37,61,.09)}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:var(--ink);font-family:Inter,ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;font-size:16px;line-height:1.7;background:#fff}a{color:var(--blue);text-decoration:none}a:hover{color:#0d477b}img{max-width:100%;height:auto}button,input,textarea,select{font:inherit}.container{width:min(1160px,calc(100% - 40px));margin-inline:auto}.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.96);backdrop-filter:blur(12px);border-bottom:1px solid rgba(225,232,239,.85)}.header-inner{min-height:82px;display:flex;align-items:center;justify-content:space-between;gap:28px}.brand{display:flex;align-items:center;gap:12px;color:var(--ink);font-weight:800;letter-spacing:-.04em;font-size:19px;line-height:1.15}.brand-mark{display:grid;place-items:center;width:42px;height:42px;border-radius:13px;background:linear-gradient(135deg,var(--navy),var(--blue));color:white;font-size:18px;box-shadow:0 8px 18px rgba(23,104,172,.2)}.brand small{display:block;color:var(--muted);font-size:10px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;margin-top:4px}.main-nav ul{display:flex;align-items:center;gap:27px;list-style:none;padding:0;margin:0}.main-nav a{color:#334a62;font-size:14px;font-weight:650}.main-nav a:hover,.main-nav .current-menu-item>a{color:var(--blue)}.header-cta,.button{display:inline-flex;align-items:center;justify-content:center;gap:9px;background:var(--blue);color:#fff!important;padding:13px 20px;border-radius:9px;font-weight:750;font-size:14px;border:1px solid var(--blue);transition:.2s ease;box-shadow:0 8px 20px 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.88fr;align-items:center;gap:65px;position:relative;z-index:1}.eyebrow{display:inline-flex;align-items:center;gap:9px;color:var(--blue);font-size:12px;font-weight:800;letter-spacing:.15em;text-transform:uppercase}.eyebrow:before{content:"";width:25px;height:2px;background:var(--cyan)}h1,h2,h3{font-family:inherit;line-height:1.13;letter-spacing:-.045em;color:var(--navy);margin:0 0 20px}h1{font-size:clamp(42px,5vw,65px);max-width:720px}h2{font-size:clamp(30px,3.5vw,43px)}h3{font-size:21px;letter-spacing:-.025em}.hero p{font-size:18px;color:#52677d;max-width:650px;margin:0 0 28px}.hero-actions{display:flex;flex-wrap:wrap;gap:13px}.hero-art{min-height:390px;position:relative;display:grid;place-items:center}.orbit{width:min(100%,410px);aspect-ratio:1;border-radius:50%;border:1px solid #d7e5ef;background:radial-gradient(circle,#fff 0 36%,#f0f7fb 37% 62%,#e5f1f7 63%);position:relative;display:grid;place-items:center}.globe{width:180px;height:180px;border-radius:50%;background:linear-gradient(140deg,#1b78b7,#102d4f);display:grid;place-items:center;color:#fff;font-size:66px;box-shadow:0 25px 55px rgba(16,45,79,.28);position:relative}.globe:after{content:"";position:absolute;inset:18px;border:1px solid rgba(255,255,255,.35);border-radius:50%;transform:rotate(-28deg) scaleX(.45)}.float-card{position:absolute;background:#fff;border:1px solid #e4edf3;border-radius:13px;padding:13px 16px;box-shadow:var(--shadow);font-size:12px;font-weight:750;color:#344c63}.float-card strong{display:block;font-size:17px;color:var(--navy)}.fc-one{top:36px;left:-10px}.fc-two{right:-18px;top:118px}.fc-three{bottom:28px;left:20px}.section{padding:86px 0}.section-soft{background:var(--paper)}.section-heading{max-width:720px;margin-bottom:38px}.section-heading p,.lead{font-size:17px;color:var(--muted);margin:0}.center{text-align:center;margin-inline:auto}.center .eyebrow{justify-content:center}.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.service-card{padding:27px;border:1px solid var(--line);border-radius:var(--radius);background:#fff;transition:.2s;min-height:220px}.service-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:#c8dce9}.service-icon{width:46px;height:46px;border-radius:13px;background:#eaf4fa;color:var(--blue);display:grid;place-items:center;font-size:22px;margin-bottom:20px}.service-card p{color:var(--muted);font-size:14px;margin:0}.text-link{display:inline-flex;margin-top:18px;font-size:13px;font-weight:800}.market-strip{display:flex;flex-wrap:wrap;gap:12px;margin-top:25px}.market-pill{padding:10px 16px;border:1px solid #dce7ef;border-radius:100px;background:#fff;color:#36516a;font-size:13px;font-weight:700}.split{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}.check-list{list-style:none;padding:0;margin:25px 0 0}.check-list li{position:relative;padding:0 0 14px 30px;color:#50657a}.check-list li:before{content:"✓";position:absolute;left:0;top:0;color:#1595a6;font-weight:900}.process-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;counter-reset:step}.process-card{background:#fff;border:1px solid var(--line);border-radius:15px;padding:24px}.process-card:before{counter-increment:step;content:"0" counter(step);display:block;color:var(--cyan);font-size:13px;font-weight:900;letter-spacing:.12em;margin-bottom:20px}.process-card p{color:var(--muted);font-size:14px;margin:0}.cta-band{background:linear-gradient(120deg,#102d4f,#1768ac);color:#fff;border-radius:22px;padding:48px 52px;display:flex;align-items:center;justify-content:space-between;gap:30px}.cta-band h2{color:#fff;font-size:clamp(28px,3vw,38px);margin-bottom:10px}.cta-band p{color:#d8e8f4;margin:0;max-width:650px}.cta-band .button{background:#fff;color:var(--navy)!important;border-color:#fff;white-space:nowrap}.page-hero{padding:76px 0 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1fr;gap:16px}.field-full{grid-column:1/-1}.contact-form label{display:block;font-size:13px;font-weight:750;color:#334b63;margin-bottom:6px}.contact-form input,.contact-form textarea,.contact-form select{width:100%;border:1px solid #d8e2eb;border-radius:8px;padding:12px 13px;background:#fff;color:var(--ink)}.contact-form textarea{min-height:130px;resize:vertical}.contact-form input:focus,.contact-form textarea:focus,.contact-form select:focus{outline:2px solid rgba(23,104,172,.18);border-color:var(--blue)}.form-status{padding:12px 15px;border-radius:9px;background:#edf8f2;color:#246345;margin-bottom:16px}.site-footer{background:#0d2239;color:#d6e1eb;padding:60px 0 24px}.footer-grid{display:grid;grid-template-columns:1.3fr .8fr .9fr;gap:55px}.site-footer .brand{color:#fff}.site-footer .brand 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@media(max-width:980px){.main-nav ul{gap:15px}.header-cta{padding:11px 14px}.hero-grid{gap:30px}.service-grid{grid-template-columns:repeat(2,1fr)}.split{gap:35px}.footer-grid{gap:30px}}
@media(max-width:760px){.container{width:min(100% - 32px,600px)}.header-inner{min-height:72px}.menu-toggle{display:block}.header-cta{display:none}.main-nav{display:none;position:absolute;top:72px;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);padding:12px 22px 22px}.main-nav.is-open{display:block}.main-nav ul{display:flex;align-items:stretch;flex-direction:column;gap:0}.main-nav li{border-bottom:1px solid #edf1f4}.main-nav a{display:block;padding:12px 0}.hero{padding:70px 0 55px}.hero-grid,.split,.contact-layout{grid-template-columns:1fr}.hero-art{min-height:320px;max-width:430px;width:100%;margin:0 auto}.orbit{width:310px}.globe{width:145px;height:145px;font-size:54px}.float-card{font-size:11px;padding:10px 12px}.fc-one{left:-5px}.fc-two{right:-5px}.section{padding:62px 0}.service-grid,.process-grid,.content-grid,.country-grid{grid-template-columns:1fr}.cta-band{padding:32px 25px;align-items:flex-start;flex-direction:column}.footer-grid{grid-template-columns:1fr 1fr}.footer-grid>div:first-child{grid-column:1/-1}.footer-bottom{flex-direction:column}.contact-form{grid-template-columns:1fr}.field-full{grid-column:auto}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important}}


/* Amazon marketplace advisory landing page */
.amazon-page{overflow:hidden}.amazon-hero{background:radial-gradient(circle at 88% 18%,rgba(69,184,201,.20),transparent 30%),linear-gradient(125deg,#f1f7fc 0%,#ffffff 56%,#eaf4fa 100%);color:var(--ink);padding:84px 0 76px}.amazon-hero-inner{display:grid;grid-template-columns:1.12fr .88fr;align-items:center;gap:55px}.amazon-eyebrow{display:inline-block;color:var(--blue);font-size:12px;font-weight:850;letter-spacing:.15em;text-transform:uppercase;margin-bottom:19px}.amazon-hero h1{color:var(--navy);font-size:clamp(42px,5.1vw,66px);max-width:700px;margin-bottom:18px}.amazon-hero p{color:#52677d;font-size:17px;max-width:680px}.amazon-hero .amazon-tagline{color:var(--navy);font-size:22px;font-weight:750;margin:0 0 12px}.amazon-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}.amazon-button{display:inline-flex;align-items:center;justify-content:center;gap:12px;padding:13px 19px;border-radius:9px;font-size:14px;font-weight:800;border:1px solid transparent}.amazon-button-primary{background:var(--blue);border-color:var(--blue);color:#fff!important}.amazon-button-primary:hover{background:#0f4f86;color:#fff!important}.amazon-button-secondary{border-color:#b8c8d8;color:var(--navy)!important;background:#fff}.amazon-button-secondary:hover{background:#edf5fb;color:var(--navy)!important}.amazon-hero-visual{display:grid;place-items:center;min-height:360px}.amazon-orbit{width:min(100%,370px);aspect-ratio:1;border:1px solid #d7e5ef;border-radius:50%;position:relative;display:grid;place-items:center;background:radial-gradient(circle,#ffffff 0 36%,#f0f7fb 37% 62%,#e5f1f7 63%);box-shadow:0 0 0 28px rgba(23,104,172,.025),0 0 0 58px rgba(23,104,172,.018)}.amazon-core{width:174px;height:174px;border-radius:50%;display:flex;flex-direction:column;align-items:center;justify-content:center;background:linear-gradient(145deg,#1b78b7,#102d4f);color:#fff;box-shadow:0 20px 55px rgba(16,45,79,.24)}.amazon-core-mark{font-size:78px;line-height:.9;font-weight:850;letter-spacing:-.1em}.amazon-core small{font-size:9px;letter-spacing:.12em;font-weight:900;margin-top:12px}.amazon-orbit-chip{position:absolute;background:#fff;border:1px solid #dce7ef;color:#29445f;border-radius:10px;padding:10px 13px;font-size:12px;font-weight:800;box-shadow:0 10px 25px rgba(0,0,0,.2)}.chip-seller{top:24px;left:4px}.chip-vendor{top:65px;right:-24px}.chip-global{bottom:38px;left:-24px}.chip-profit{bottom:4px;right:18px}.amazon-quicklinks{background:#edf5fa;padding:22px 0;border-top:1px solid #e1e8ef;border-bottom:1px solid #e1e8ef}.amazon-quick-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:12px}.amazon-quick-grid a{min-height:96px;padding:17px 12px;border:1px solid #dbe7ef;border-radius:14px;color:var(--navy);background:#fff;display:flex;flex-direction:column;justify-content:center;gap:9px;font-weight:750;font-size:13px;transition:.2s}.amazon-quick-grid a:hover{border-color:var(--cyan);background:#f4fbfd;color:var(--blue)}.amazon-quick-grid span{font-size:22px;color:var(--blue)}.amazon-intro-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}.amazon-intro-grid p{font-size:17px;color:var(--muted);margin:0}.amazon-service-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}.amazon-service-card{background:#fff;border:1px solid var(--line);border-radius:17px;padding:26px;scroll-margin-top:110px;box-shadow:0 6px 24px rgba(16,45,79,.035)}.amazon-card-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:18px}.amazon-service-number{font-size:12px;font-weight:900;letter-spacing:.13em;color:#a0afbc}.amazon-service-icon{width:43px;height:43px;display:grid;place-items:center;border-radius:13px;background:#fff4e4;color:#a96719;font-size:23px}.amazon-service-card h3{font-size:21px;margin-bottom:9px}.amazon-card-subtitle{font-weight:750;color:#4c6074;margin:0 0 15px}.amazon-details{border-top:1px solid #e9eef2;padding-top:13px}.amazon-details summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;color:#1768ac;font-size:13px;font-weight:850}.amazon-details summary::-webkit-details-marker{display:none}.amazon-details summary span{font-size:20px}.amazon-details[open] summary span{transform:rotate(45deg)}.amazon-details p{font-size:13px;color:#617386;margin:14px 0 0}.amazon-details .amazon-goal{background:#f5f8fa;padding:13px;border-radius:9px;color:#344b60}.amazon-audience-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.amazon-audience{padding:23px;border:1px solid var(--line);border-radius:15px;background:#fff}.amazon-audience h3{font-size:18px;margin-bottom:9px}.amazon-audience p{font-size:14px;color:var(--muted);margin:0}.amazon-benefit-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.amazon-benefit-grid>div{background:#fff;border:1px solid var(--line);border-radius:15px;padding:23px}.amazon-benefit-grid b{display:block;color:var(--blue);font-size:12px;letter-spacing:.13em;margin-bottom:16px}.amazon-benefit-grid h3{font-size:18px;margin-bottom:9px}.amazon-benefit-grid p{font-size:14px;color:var(--muted);margin:0}.amazon-process-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:13px}.amazon-process-grid>div{border-left:2px solid var(--cyan);padding:8px 15px 8px 18px}.amazon-process-grid span{font-size:11px;font-weight:900;color:var(--blue);letter-spacing:.1em}.amazon-process-grid h3{font-size:16px;margin:12px 0 9px}.amazon-process-grid p{font-size:13px;color:var(--muted);margin:0}.amazon-faq{max-width:900px}.amazon-faq details{background:#fff;border:1px solid var(--line);border-radius:12px;padding:17px 20px;margin-bottom:10px}.amazon-faq summary{cursor:pointer;font-weight:800;color:var(--navy)}.amazon-faq p{color:var(--muted);font-size:14px;margin:12px 0 0}.amazon-final-cta{background:linear-gradient(125deg,#102d4f,#1768ac);border-radius:22px;padding:52px;color:#fff}.amazon-final-cta h2{color:#fff;max-width:780px}.amazon-final-cta p{color:#e7f2fa;max-width:760px}.amazon-final-cta .amazon-button-secondary{border-color:rgba(255,255,255,.55);background:transparent;color:#fff!important}
@media(max-width:980px){.amazon-quick-grid{grid-template-columns:repeat(3,1fr)}.amazon-process-grid{grid-template-columns:repeat(3,1fr)}.amazon-audience-grid,.amazon-benefit-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:760px){.amazon-hero{padding:62px 0 52px}.amazon-hero-inner,.amazon-intro-grid{grid-template-columns:1fr;gap:25px}.amazon-hero-visual{min-height:300px}.amazon-orbit{width:280px}.amazon-core{width:140px;height:140px}.amazon-core-mark{font-size:62px}.chip-vendor{right:-8px}.chip-global{left:-8px}.amazon-quick-grid{grid-template-columns:repeat(2,1fr)}.amazon-service-grid,.amazon-audience-grid,.amazon-benefit-grid{grid-template-columns:1fr}.amazon-process-grid{grid-template-columns:1fr}.amazon-final-cta{padding:32px 24px}.amazon-actions{align-items:stretch;flex-direction:column}.amazon-button{width:100%}}